Privacy policy
Privacy Policy
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Last updated: February 2, 2026
Pleene™ operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience for our bedding products and related home comfort items (the “Services”).
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The Website is operated by Pleene Trade LTD (“Pleene™”, “we”, “us”, or “our”). Pleene™ is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase, or complete another transaction using the Services, or when you otherwise communicate with us.
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If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
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Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
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Personal Information We Collect or Process
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When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you or another person.
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Personal information does not include information that is collected anonymously or has been de-identified so that it cannot reasonably identify or be linked to you.
Depending on how you interact with the Services, where you live, and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:
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Category
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Examples
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Contact details
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Name, address, billing address, shipping address, phone number, and email address
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Financial information
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Credit card, debit card, payment card information, transaction details, payment method, payment confirmation, and other payment details
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Account information
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Username, password, security questions, preferences, and account settings
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Transaction information
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Products you view, add to cart, purchase, return, exchange, cancel, or save, including past transactions
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Communications with us
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Information you include when contacting customer support, requesting help, or submitting questions about your order or Pleene™ products
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Device information
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Information about your device, browser, network connection, IP address, and other unique identifiers
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Usage information
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Information about how and when you interact with or navigate the Services
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Personal Information Sources
We may collect personal information from the following sources:
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Source
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Description
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Directly from you
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When you create an account, place an order, contact us, use the Services, or otherwise provide information to us
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Automatically through the Services
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Through your device when you visit our Website or use our Services, including through cookies and similar technologies
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From service providers
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When we engage third parties to support technology, payment, shipping, analytics, customer service, or other business functions
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From partners or other third parties
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Including marketing partners, advertising platforms, or other third parties where permitted by law
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How We Use Your Personal Information
Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes.
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Provide, Tailor, and Improve the Services
We use your personal information to provide the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account or order, process purchases, returns, refunds, exchanges, or other transactions, create and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience.
This may include using your personal information to recommend products related to your purchases, such as bedding, comfort, or home-related products, and to better tailor and improve the Services.
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Marketing and Advertising
We use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail, where permitted by law.
We may also show you online advertisements for Pleene™ products or services on our Website or other websites, including based on items you previously purchased, viewed, added to your cart, or interacted with through the Services.
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Security and Fraud Prevention
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.
If you choose to register an account, you are responsible for keeping your account credentials safe. We strongly recommend that you do not share your username, password, or other access details with anyone else.
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Communicating with You
We use your personal information to provide customer support, respond to your requests, provide effective service, and maintain our business relationship with you.
For example, we may use your information to respond to questions about your order, shipping, returns, product care, sizing, washing instructions, or the use of your Pleene™ bedding product.
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Legal Reasons
We use your personal information to comply with applicable law, respond to valid legal process, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other legal proceedings, and enforce or investigate potential violations of our terms or policies.
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How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.
Such circumstances may include:
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Recipient
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Purpose
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Shopify
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Hosting, operating, securing, and improving our online store
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Vendors and service providers
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IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping
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Business and marketing partners
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Marketing services, advertising, analytics, and promotional campaigns
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Shipping and fulfillment partners
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Processing, packing, shipping, tracking, and delivering your order
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Payment providers
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Processing payments, refunds, fraud checks, and transaction security
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Affiliates or corporate group entities
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Internal administration, business operations, and support where applicable
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Legal or regulatory parties
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Compliance with legal obligations, subpoenas, search warrants, enforcement of terms, or protection of rights
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For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites.
Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising or marketing based on your online activity across different merchants and websites.
You may be able to exercise your rights to opt out through the options made available on the Website or by contacting us.
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Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.
Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify.
To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify may be responsible for the processing of your personal information, including responding to certain requests to exercise your privacy rights.
To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may also exercise certain rights through the Shopify Privacy Portal.
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Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to websites or platforms that are not affiliated with or controlled by us, you should review their privacy and security policies, terms, and conditions.
We do not guarantee and are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms.
Information you provide on public or semi-public venues, including information shared on third-party social networking platforms, may be viewable by other users of the Services or users of those third-party platforms.
Our inclusion of such links does not, by itself, imply endorsement of the content, owners, or operators of those platforms, except as disclosed on the Services.
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Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.
If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request that it be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms may be defined under applicable law, personal information of individuals under 16 years of age.
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Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”
In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, prevent fraud, or enforce contracts and policies.
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Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.
These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.
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Right
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Description
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Right to Access / Know
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You may have the right to request access to the personal information we hold about you
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Right to Delete
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You may have the right to request that we delete personal information we maintain about you
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Right to Correct
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You may have the right to request that we correct inaccurate personal information we maintain about you
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Right of Portability
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You may have the right to receive a copy of the personal information we hold about you and request transfer to a third party in certain circumstances
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Right to Opt Out of Sale or Sharing for Targeted Advertising
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Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information or targeted advertising processing
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Managing Communication Preferences
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You may opt out of promotional emails by using the unsubscribe option displayed in our emails
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If you opt out of promotional communications, we may still send you non-promotional emails, such as messages about your account, orders, shipping, returns, refunds, or customer service requests.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.
To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.
We will not discriminate against you for exercising any of these rights.
We may need to verify your identity before we can process your request, as permitted or required under applicable law.
In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting such a request, we may require the agent to provide proof that you authorized them to act on your behalf, and we may need you to verify your identity directly with us.
We will respond to your request in a timely manner as required under applicable law.
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Global Privacy Control and Do Not Track
Depending on where you are located, if you visit our Website with the Global Privacy Control opt-out preference signal enabled, we will treat this as a request to opt out for the device and browser used to visit the Website.
If we are able to associate the device sending the signal with a Shopify account, the opt-out request may also be applied to the account.
To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/.
Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.
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Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below.
Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge your complaint with your local data protection authority.
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International Transfers
Please note that we may transfer, store, and process your personal information outside the country where you live.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the United Kingdom, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
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Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons.
We will post the revised Privacy Policy on this Website, update the “Last updated” date, and provide notice as required by applicable law.
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Contact
If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any rights available to you, please contact us at:
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Address:
128 CITY ROAD, LONDON EC1V2NX, UNITED KINGDOM